To evaluate consumer behavior perceived value is used as internal factors like its size, appearance, features like solar panels or state-of-the-art faucet fixtures, and condition), as well as characteristics of its surrounding environment (i.e. Hedonic pricing also does not always incorporate external factors or regulations, such as taxes and interest rates, which could also have a significant impact on prices. The concept of consumers’ perceived hedonic value Consumers’ perceived value is considered as one of the main aspects of retail differentiation because it defines As for the utilitarian shopping value, results provide evidence that none of the flow dimensions positively influences the utilitarian shopping value (Adj. Journal of Management and Business, Vol 19, No. To, Liao and Lin (2007), concluded argued that utilitarian shopping value and hedonic shopping value play a role in internet shopping. Copyright © 1988-2021, IGI Global - All Rights Reserved, Additionally, Enjoy an Additional 5% Pre-Publication Discount on all Forthcoming Reference Books, Learn more in: Customer Perceived Values and Consumer Decisions: An Explanatory Model, Learn more in: Understanding Consumer Recommendation Behavior, Learn more in: A Conceptual Framework of Value Sharing in the Sharing Economy, Learn more in: Conceptualization and Measurement of Smart Shopping. This article describes the development of a scale measuring both values obtained from the … The hedonic shopping value aims to measure whether consumers enjoyed apparel shopping, hence for the purpose of this chapter, hedonic shopping value therefore refers to the degree to which consumers derived hedonic value from shopping activity in a particular channel (store, website, catalogue, mobile and social media). Based on the above literature, the model proposes (Fig. Hedonic pricing uses regression to see which factors matter the most and each’s relative importance. the hedonic and utilitarian shopping value (Babin et al., 1994; Eroglu et al., 2005). Peran Positive Emotion dalam Memediasi Pengaruh Hedonic Shopping Value Terhadap Impulse Buying (Studi Kasus: Mall Bali Galeria) This method of valuation can require a strong degree of statistical expertise and model specification, following a period of data collection. Overall, all flow dimensions significantly contribute to explain 42.5% (F = 19.267, p = 0.000) of the hedonic shopping value variance. The population of this study is the consumers have ever shopped at Plaza Andalas Padang with a sample of 150. The technique of sampling using purposive sampling . Hedonic pricing is most often seen in the housing market, since real estate prices are determined by the characteristics of the property itself as well as the neighborhood or environment within which it exists. The e-shopping tendency is increasing rapidly among buyers across the world, which is the focus of this study. Looking for research materials? Hedonic pricing also has significant drawbacks, including its ability to only capture consumers’ willingness to pay for what they perceive are environmental differences and their resulting consequences. 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